Why Good Unique Content Needs to Die – Whiteboard Friday – Moz

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This blog post and video by Rand Fishkin really sums it all up. If you want to achieve good SEO and page rank you really should be looking to be way better than your competition at talking to your customers. It’s simple really, but very hard to get right and is why so many businesses fail to rank well in the search engines. Take a look at the at the video over at Moz to really gain insight on how SEO works nowadays.

If we’re talking about creating “good, unique content” and are hoping for it to rank in competitive SERPs, we’re not setting the right bar. In today’s Whiteboard Friday, Rand shows us what we should be going for instead.

Source: Why Good Unique Content Needs to Die – Whiteboard Friday – Moz

Ray Dale

Brand Strategist. Web Designer. Web Consultant. UX Designer. WordPress Specialist. Creative Director. Co-founder of The SeedMill. With 20 years of commercial experience in web and design industries, Ray is fascinated with all forms of design and business strategy, whether that is web design, video or data driven design. Having worked for small design agencies and large corporate companies, Ray has seen all sides of the web design and marketing industries. With a head full of ideas & strategies and a skillset that is rare to find, Ray is extremely passionate about helping businesses to achieve growth online through strategy and design.