This blog post and video by Rand Fishkin really sums it all up. If you want to achieve good SEO and page rank you really should be looking to be way better than your competition at talking to your customers. It’s simple really, but very hard to get right and is why so many businesses fail to rank well in the search engines. Take a look at the at the video over at Moz to really gain insight on how SEO works nowadays.
If we’re talking about creating “good, unique content” and are hoping for it to rank in competitive SERPs, we’re not setting the right bar. In today’s Whiteboard Friday, Rand shows us what we should be going for instead.