The Basics of Blogging for Business

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Many of us have now heard of blogging. Those of us that are trying to grow an online presence and improve our standing on the Internet, especially for our business, will have some understanding that blogging, as part of an Online Marketing plan can be beneficial. But many do not really understand the best way to approach blogging as often the reasons for investing the time into creating a business blog are not clear.

In order to provide an introduction to those who are new to blogging for business, I will be publishing a series of posts – Business Blogging Basics – where I will cover some of the more fundamental questions and issues that we should understand in order to improve our website’s standing on the Internet.

Bear in mind that a business blog is only one part of your overall Marketing Plan and should be implemented alongside all of your other marketing (both online and offline) methods. But more of that later.

The full series of posts in the Business Blogging Basics are listed below:


Lianne Dale

Online Marketer. WordPress Trainer. Project & Office Manager. Social Media Advisor. Marketing Director. Co-founder of The SeedMill. With an almost obsessive need to be neat, tidy, organised and structured, I am responsible for ensuring that all the Is are dotted and the Ts are crossed. Having worked in a variety of roles in a wide selection of sectors, from large public organisations to local SMEs, I have a deep understanding of how different businesses operate and the struggles that they face. Passionate about learning new things, and sharing this knowledge, I thoroughly enjoy helping others succeed and empowering them to help themselves. I firmly believe that knowledge is the key to a successful future. Random fact: I love the beach but I hate swimming in the sea.