Many of us have now heard of blogging. Those of us that are trying to grow an online presence and improve our standing on the Internet, especially for our business, will have some understanding that blogging, as part of an Online Marketing plan can be beneficial. But many do not really understand the best way to approach blogging as often the reasons for investing the time into creating a business blog are not clear.
In order to provide an introduction to those who are new to blogging for business, I will be publishing a series of posts – Business Blogging Basics – where I will cover some of the more fundamental questions and issues that we should understand in order to improve our website’s standing on the Internet.
Bear in mind that a business blog is only one part of your overall Marketing Plan and should be implemented alongside all of your other marketing (both online and offline) methods. But more of that later.
The full series of posts in the Business Blogging Basics are listed below:
- What is a Business Blog?
- Reasons why I shouldn’t blog
- Reasons why I should blog for business
- I don’t have time to blog!
- What content should I include on my blog?
- What makes a good blog post?
- Should my blog be on my website?