Digital Marketing Consultancy
It all starts with strategic advice, provided through research and discussions with you on how you want to elevate your business online. Our consultancy will show the way towards achieving long term and actionable growth. We will help you to assess what it is that you want to do along with how we can help you to achieve what you really need.
There are a variety components that make up a full content marketing strategy and you will most likely be well suited to deliver some of those elements without needing much help from us. However, there will be other areas that will need our expertise and we can advise the best way to make the most of our and your own capabilities.
Analytics and Reporting
Whilst we perform some analysis as part of the initial consultancy with you, we can also provide ongoing analysis and recommendations as part of an ongoing, monthly process. This is one of our fundamental offerings that helps businesses to achieve long-term growth.
As part of our monthly analytics and reporting package, we will setup and report on your website statistics through Google Analytics. We will keep an eye on other contributing factors such as your social media presence and your Mailchimp email statistics. We will do this in such a way that we can then easily make recommendations on content that you need to write and consult with you on the best way to achieve your goals for your business.
Our next most fundamental offering is copywriting. We can offer packages to assist your business in creating the content that it needs to best promote itself. From landing page copy through to monthly blog posts, through to the content creation for an entire website. We often handle copywriting in-house or in conjunction with a small network of expert copywriters who we have found to be highly professional and reliable.
The costs for copywriting all depend on requirements, budget, timescales and results wanted. We can find a best solution and work with most types situation.
Search Engine Optimisation
Whilst this is last on our list here, it’s certainly not the least important aspect of content marketing. It is however one of the most misunderstood. There are reams of web companies offering search engine optimisation (or SEO for short) as a service without the basic understanding of how can be effective on the modern web. SEO is extremely reliant upon content production across email, websites and social media. Without most of the other entities above in place, SEO carries a negligible benefit at best.
We will help you with an SEO plan or simply the practical day-to-day management of your SEO to ensure that your content marketing is amplified in the best possible way. We will ensure that your content is as visible to the search engines as possible. When combined with content production, consultancy and analysis above, SEO becomes a very powerful tool whereby your business can become increasingly competitive.
Book a consultation with us to talk about your content marketing strategy today
As we have already mentioned, we can assist you or build a content marketing strategy entirely for you. Get in touch with us and help us understand the best way to assist you in your content marketing efforts by completing the form with as much detail as possible.