Why Content Marketing?
Modern content marketing is a very powerful way to establish the impact of your brand. It allows you to connect with your target audience and build trust early on in the relationship. It also allows you to go through the typical layers of attracting customers towards you and an effective content marketing strategy allows you to attract, engage and convert your audience in a targeted way.
Sharing your knowledge over your website, social media and email is the most effective way to build enduring relationships with your target audience. Combining strong content with powerful online strategic broadcasting techniques such as search engine optimisation will help any business to establish trust and impact within their market.
Our content marketing service includes:
- Brand Strategy
- Content Strategy
- Research
- Copywriting
- Social media management
- Search Engine Optimisation
- Analytics and Reporting
Why SEO?
93% of online experiences begin with a search engine. It's the number one driver of traffic to content sites, beating social media by more than 300%.
The goal of a cohesive SEO strategy should be to bring targeted website visitors to your website by ranking high in search results for specific searches by your audience. Some of the additional benefits can be:
- Increased traffic and conversions
- Users generally trust search results
- SEO builds trust and credibility
- Good for brand recognition
- Cost effective lead generation method
- Long-term results
Content Marketing & SEO Together
In our experience, the absolutely best way to promote your online brand is through a mixture of content marketing and search engine optimisation together.
Most marketing companies will separate the two. In all conscience we cannot. They both require one another for best effect and the highest impact for long-term brand lead generation.
We have found that in order to run a successful SEO campaign, a business needs to generate content and establish authority for that crucial engagement factor. In the same way, a content marketing campaign without SEO is limited in its ability to generate traffic.
The real power of content marketing and SEO is to combine them both together into a full blown marketing strategy.
01
Brand SEO Strategy
We will research, discuss and talk through your brand with you aiming for a deep understanding before building the most effective content and SEO strategy for it.
02
Keyword Research
We will deep dive into keyword, competitor research and an audit of your website, aiming to align your brand strategy and goals with your target audience.
03
Content Strategy
We now look at the content we can use or optimise on the website as it is, as well as what will be needed on the website and through social media to achieve your goals.
04
Content Production
Briefing our copywriters into both your brand and content strategy, we will instruct them to write content for your business in the most efficient way possible where we can reuse the content over multiple channels.
05
Social Media
Content written for your website will be broadcast over your social media channels, aiming to provide value and information to your audience. We will also help you to build your social media audience.
06
Email Marketing
We use your now regular content production to help create an email marketing method that engages both your prospects and your customers, providing more value, building authority and trust.
07
Onsite Optimisations
Concentrating our efforts on your website and information architecture, We will optimise code and content as well as creating new content creation in a strategic direction.
08
Link Building
Often considered a 'dark art', we aim to secure ethical backlinks to pages and content on your website in strategic way that ensure long-lasting benefits to your website and brand.
09
Analysis & Reports
This is a cycle of analysis, reporting and optimisation. Report back to you on progress, then continually tweak the SEO, consulting with you on what we recommend and do.