What is Brand & Graphic Design?
Branding is not your logo, nor is it the business cards that you give out. Branding is what people feel and say about your business. It is how you behave, your set of values and beliefs. It's a strategy that governs how your business works. Brand Identity & Design is the projection of those values and beliefs visually.
Brand & Graphic Design should reflect the core identity of your business and provide clarity about who you are in a way that attracts your target customers towards you. Essentially Brand & Graphic Design should fundamentally improve your connection to your potential customers and drive better conversations, sales and increase revenue into a long-term future.
We strongly recommend having a brand or digital strategy in place before even contemplating Brand & Graphic Design. This is where our Brand Strategy Workshops come in.
What is so important about Brand & Graphic Design?
Your business is unique so your branding needs to be unique. To stand out from the crowd you must differentiate and your brand identity needs to clearly reflect your values to your customers. You need to provide the right message about your business to your marketplace.
There are some compelling statistics on how effective a good brand can be:
Statistics show that brands and trust are hugely important to people, but they are generally left unsatisfied by the brands that they interact with. Also, a lot of businesses realise that their brand is not meeting their goals. So, there clearly is a disconnect where businesses are failing to effectively reach their target customers and form a clear identity.
How we help you achieve achieve differentiation and clarity of message through Brand & Graphic Design
If you don't already have an effective strategy in place, we will run our Brand Strategy Workshop with you to help you gain complete clarity of message to your marketplace.
Now bind a suggested route for your brand with stylescapes that represent a vision of how your brand will be realised across your various marketing platforms.
Drawing on your brand strategy, we will work with you and craft a logo identity that acts as a 'mark' for your business and help your customers and prospects to recognise you.
Using your brand strategy and logo we now help you to ensure you have a consistent brand identity through brand guidelines that help everyone inside and outside of your business to stay on message.
We offer a full range of graphic design capabilities to help you present your business with and make that connection to your audience for more consistent branding or a particular campaign.
Help your business to stand out way above the competition and steer away from those stereotyped stock photographs that everyone else is using. We can create 2D or 3D illustrations to help you stand out.
Ready to find out more?
If your business needs some branding strategy, advice or design artwork for branding get in touch with us.