Differentiate your business

Brand & Graphic Design

Branding and Graphic Design is about expressing the personality and values that drive your business. Backed with a good strategy, a strong brand will help you to make more powerful connections to your prospects and build longer relationships with your customers.

Brand & Graphic Design

Apollo Teaching - Business Cards - Mockup 01

What is Brand & Graphic Design?

Branding is not your logo, nor is it the business cards that you give out. Branding is what people feel and say about your business. It is how you behave, your set of values and beliefs. It's a strategy that governs how your business works. Brand Identity & Design is the projection of those values and beliefs visually.

Brand & Graphic Design should reflect the core identity of your business and provide clarity about who you are in a way that attracts your target customers towards you. Essentially Brand & Graphic Design should fundamentally improve your connection to your potential customers and drive better conversations, sales and increase revenue into a long-term future.

We strongly recommend having a brand or digital strategy in place before even contemplating Brand & Graphic Design. This is where our Brand Strategy Workshops come in.

What is so important about Brand & Graphic Design?

Your business is unique so your branding needs to be unique. To stand out from the crowd you must differentiate and your brand identity needs to clearly reflect your values to your customers. You need to provide the right message about your business to your marketplace.

There are some compelling statistics on how effective a good brand can be:

  • Brand loyalty is worth 10x more than a single purchase
  • Presenting a brand consistently across all platforms can increase revenue by up to 23%.
  • 48% of consumers say their first purchase or interaction is the best time to earn their loyalty.
  • 91% of consumers would rather buy from an authentic brand
  • 94% of consumers will be loyal to companies that are transparent with their practices
  • Customers who have an emotional connection with a brand have a 3x higher lifetime value
  • Only 60% of marketers think their brand is well aligned with their long term goals
  • 80% of consumers don’t think brands actually understand them as a person

Statistics show that brands and trust are hugely important to people, but they are generally left unsatisfied by the brands that they interact with. Also, a lot of businesses realise that their brand is not meeting their goals. So, there clearly is a disconnect where businesses are failing to effectively reach their target customers and form a clear identity.

This is where our Digital Strategy Workshops and Brand & Graphic Design come in. Their whole purpose is to help you build a brand that matches your message to your customers' needs.

Mockup - Chatterbox Communications - Roller Banner - 01

How we help you achieve achieve differentiation and clarity of message through Brand & Graphic Design

01

Brand Strategy

If you don't already have an effective strategy in place, we will run our Brand Strategy Workshop with you to help you gain complete clarity of message to your marketplace.

02

Stylescapes

Now bind a suggested route for your brand with stylescapes that represent a vision of how your brand will be realised across your various marketing platforms.

03

Logo Design

Drawing on your brand strategy, we will work with you and craft a logo identity that acts as a 'mark' for your business and help your customers and prospects to recognise you.

04

Brand Guidelines

Using your brand strategy and logo we now help you to ensure you have a consistent brand identity through brand guidelines that help everyone inside and outside of your business to stay on message.

05

Graphic Design

We offer a full range of graphic design capabilities to help you present your business with and make that connection to your audience for more consistent branding or a particular campaign.

06

Illustration

Help your business to stand out way above the competition and steer away from those stereotyped stock photographs that everyone else is using. We can create 2D or 3D illustrations to help you stand out.

Ready to find out more?

If your business needs some branding strategy, advice or design artwork for branding get in touch with us.

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