Strategy. Design. Growth
Traveland needed to refresh their website and update it to move the business into a higher end presence, more reflective of their new focus and direction for 2017. Their previous website, whilst engaging at the time of design and build was looking tired in comparison to their competitors and didn’t help to position Traveland well against the larger players in their industry.
Traveland also needed to integrate cruise information from the databases of their third-party partners such as P&O and Cunard etc. In addition to this, they needed a facility built whereby they could content manage other cruises from other operators who didn’t provide consistent methods incorporate this data.
Ultimately, there were two main goals within the scope of this project:
- Save hundreds of office admin hours per year by integrating industry partner databases
- Position the business further towards the high-end of their market, enabling Traveland to more easily attract middle priced cruise customers
In conjunction with SWWS handling the management of the project, The SeedMill met with Traveland a number of times and worked through arriving at a design look-and-feel to the website that will helped them to elevate themselves within their industry.
Built within the WordPress content management system, the The SeedMill incorporated a heavily customised WordPress admin area and cruise builder functionality to allow Traveland to expand their cruise list quickly and easily.
The new Traveland website has had a wide range of acclaim and positive reviews, both from their customers and from their industry partners (P&O, Cunard, Princess Cruises etc.). Particularly pleasing was the industry partners who see a wide range of other websites within the cruise and travel industries.
The new Traveland website has helped the business to communicate itself towards new customers and partners with an elevated position, changing the dynamics of those relationships.