The Brief
We were approached by Envirotreat – who operate a land remediation company – to redesign their website and modernise their online brand.
Envirotreat need to upgrade their website and align their online brand with that of their customers’ expectations. Envirotreat operate in an industry with big competitors who have increasing large online marketing budgets.
The Approach
Through a number of discussions with Envirotreat, we were able to establish a series of objectives and an understanding of both the company culture and brand personality.
Part of the extended discovery and consultancy uncovered some unique aspects about Envirotreat (such as their E-Clay technology and methods to treat materials).
Working with sitemaps and then subsequently iterating on prototypes allowed us to help the business understand and feedback on an approach that we felt would elevate their online brand against those of their competitors.
The Result
The new Envirotreat website has helped the business to re-establish themselves online and have the confidence and pride in their online presence to promote their business through it again. As a result of the website branding and content strategy the business is generating leads through the contact forms (which it had never done before) and is returning investment many times over.
