BrightSide Admin, based in Bridgend, wanted a brand identity that represented their personalities for their new startup business. They required a strong logo and basic print stationery and as a small administration service company needed a website that delivered their personality and allowed them to update the website themselves. In particular they wanted to separate themselves visually from the rest of their industry by showing their identity in a lively, positive and colourful manner.
The administration services industry tends to be extremely conservative in how it represents itself and we saw an opportunity for BrightSide Admin to be able to position themselves as a point of difference in a positive way. By their nature, Dawn and Viv (the people behind BrightSide Admin) are extremely bubbly, energetic and friendly characters. By using this concept as a core principle for their branding we were able to arrive at a very strong brand identity for them and one that continues to represent BrightSide Admin as a breath of fresh air.
The BrightSide Admin brand identity was created and implemented into the BrightSide Admin website – which was designed and developed behind a WordPress CMS – to enable them to stand out in their industry, both online and offline. Initial search engine optimisation was also performed on the website, and this in conjunction with an online marketing assessment and competitor analysis has ensured that BrightSide Admin are performing extremely well online in their local area, using the ongoing consultancy from The SeedMill to gradually grow their presence in a cost effective manner.