Atradius wanted assistance in understanding how their websites measured up to their competitors. They wanted to assess priority areas that they should focus on over the following 36 months in order to remain at the top of their industry online. Being a large business in the financial sector, they regularly have to plan any online campaigns that affect the global reach of their company many, many months in advance. Gathering the correct information and consultancy is crucial to this aim.
A series of reports were put together for Atradius analysing their websites against a wide range of criteria such as design, development, content and the impact of the mobile browsing trend on their business. These reports helped Atradius to compare themselves to their main competitors and decide the direction they needed to take for the next few years.