Identity. Design. Marketing

Helping ethical businesses to build more trust and attract more of their best customers with less overwhelm

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Is your business growing? Is it growing the way you want it to?

Forbes report that worldwide, around 30% of businesses fail within 2 years and 70% fail within 10 years.

According to Beauhurst in the UK, around 50% of businesses have completely stagnated by their fifth year.

The causes for business failure are considered to be a lack of: vision, niching, flexible strategic planning, marketing and cashflow within the business.

The fact is most businesses struggle to create effective branding or marketing strategies that build enough trust to attract the right customers. As a result they struggle to grow and develop cashflow, then eventually die out or simply stagnate.

The Market Growth Roadmap

We have a blueprint that we use to help fix this. We call this the Market Growth Roadmap.

Our Market Growth Roadmap is a unique package of tailored services to help you build more trust and attract better customers so that you can concentrate on growing your business.

Go from struggling to be understood to becoming the most valuable solution for your target customers, through story based branding, design & marketing.

1.0

Brand Strategy

Create a brand, marketing and messaging strategy that removes noise and differentiates you.

Join us in a strategy workshop that will help you to form a foundation to your messaging. Clarify your target customer and how your business can be positioned to them across all the branding and marketing channels to get the most traction.

1.1

Target
Customer

Zero-in on who your best and most valuable customers are.

People buy based on emotion and justify that decision with logic. Identify and hone your target customer profile. Get to understand their problems and needs deeply in relation to your products and services. This is the foundation to building your messaging, ensuring you can engage potential customers on an emotional level.

1.2

Business
Attributes

Explore key business and brand attributes that build connections.

Find a deep connection between your business and your target customer. Identify your core business vision, your primary competitors and then analyse your key point of difference within your marketplace. Discover how your difference impacts your target customer in a deep way and in a way that they genuinely care.

1.3

Messaging
Plan

Create a complete messaging strategy and marketing plan.

This is a roadmap to help you to focus on precisely where and how you can communicate your value to your target customers. Discover at which stage some communication methods work better than others. Identify how to enhance awareness and achieve market growth with your key messaging, keeping your target customer a central focus. Always.

2.0

User Experience Design

Create brand and marketing experiences that help to propel your message in a way that builds trust, fast.

Let us help you to design your online brand in the best way to magnetise people towards you. Build and amplify your messaging visually, with the clarity needed to gain trust and convert more of the right leads into your business, consistently.

2.1

Identity
Design

Create a visual identity that amplifies your messaging visually, powerfully.

From logos, through stylescapes, all the way to websites, we will help you to project your messaging with consistency so that you can be sure to leave a lasting impression with your target customers. Become more memorable and an object of trust – sooner – to those who you most want to attract towards your business.

2.2

Website
Design

Your website should be your best marketing platform, let’s make it so.

Your website is the only online marketing platform that you can fully own and control. So, let us help you make your messaging count on your website and build ever more trust towards your target customer on a deep, emotional level. Turn your website into your best salesperson. One that’s always available, every hour, every day throughout the year… For years to come.

2.3

Explainer
Video

Use video animation to explain the concept of your unique proposition.

Video provides a powerful opportunity to engage your audience. It will engage on an emotional level like no other medium. Animation in particular enables you to clearly communicate what would otherwise be hard to understand concepts. Let us help you show your target customers how you can help them in a way that they will be able to quickly digest and then crucially, remember.

3.0

Growth Marketing

Achieve the fastest possible growth with the right message to the right prospects, at the right time.

Use our consultancy and lead-generation services to outgrow your competitors. Use laser-targeted, brand-driven marketing that accelerates your messaging to your audience, helping them solve problems so that you can build awareness and maximise trust.

3.1

Elevation
Plan

A monthly plan for your website that gives consultancy and peace of mind.

It’s good to have a marketing plan. But having the support you need to convert it into actions is another thing entirely. Our monthly elevation plan is designed to give consultancy and the supporting structures that your website needs to help you flourish. Take the pain out of managing your website and understanding the marketing needed to make it work for your business.

3.2

Lead
Funnel

Attract a continual flow of leads into your business, almost completely on autopilot.

New leads are the lifeblood of any business. A lead funnel is the ultimate in direct response marketing. It will help you to find, magnetise and convert your target customers into leads, largely on automation. Let us help you to build a list of leads who represent your target customers. A list of people who understand your value and how you can help them if they become customers.

3.3

Content
Marketing

Maximise your ROI with an effective content marketing.

Content marketing generates three times more leads than outbound marketing but at lower cost, especially when combined with a lead funnel and Search Engine Optimisation (SEO). Providing valuable branded content on a regular basis is vital. However, doing this can take a lot of resources. Use our effective strategy and professional copywriting to help you create consistent and powerful messaging that brings in even more leads.

Want to know more?
Book a consultation call with us.

Book a call with us and learn how we can help you to apply a market growth roadmap that will help you to attract many more of your best customers without the overwhelm.