Frankly, no! We focus on the target customer and aim to achieve best alignment with them.
The 3-click rule is often counter-productive to good user experiences. Such rules are popularised by marketing checklists and actually result in problematic navigation systems. They often result in overburdened navigation systems where the designers / developers have thrown everything into the navigation to ensure that they adhere to any such ‘rules’. Please see this article from the well researched and respected Nielsen Norman Group which explains why the 3-click rule is a ‘myth’.
Instead we strongly advise anyone creating a website to conduct research into who the target users are and to mould the user experience around those customer segments.
We perform strategy workshops prior to most of our branding or website projects where we identify the best user path.