Branding

Help your Customers be the Hero

You may be the driving force behind the success of your business, but when it…

How to Encourage Customer Loyalty

Loyal customers are drawn to authentic brands. Loyal customers aren’t the customers who use your…

The Key to Long Term Business Success: Your reason why.

Every business knows what they do. To stand out, you need to know why you…

What is a brand?

The word ‘brand’ originates from the concept of using a hot iron to ‘brand’ cattle…

Brand Authenticity: What is it and why is it important?

Don’t sell a Snickers and call it a Mars bar.  Honesty is important in any…

Build your brand to sell your services

89% of people who follow a brand on social media will buy from that brand.1…

What is branding?

In this post I will attempt to explain what branding is in the context of…