Sophie Howe

Sophie is a copywriter based in South Wales. After achieving a First Class Honours degree in English Literature and a Masters in Creative Writing, she went on to work in marketing and social media. Sophie is a confident and articulate copywriter and has a passion for words and language.

Latest articles by this author

Help your Customers be the Hero

By Sophie Howe | January 1, 2021

You may be the driving force behind the success of your business, but when it comes to engaging with your customers, you have to let […]

How to Encourage Customer Loyalty

By Sophie Howe | November 23, 2020

Loyal customers are drawn to authentic brands. Loyal customers aren’t the customers who use your services more than once or twice. They are the customers […]

The Key to Long Term Business Success: Your reason why.

By Sophie Howe | November 11, 2020

Every business knows what they do. To stand out, you need to know why you do it. Think about the last advert from a global […]

What is a brand?

By Sophie Howe | October 8, 2020

The word ‘brand’ originates from the concept of using a hot iron to ‘brand’ cattle or produce to denote their worth or value.  In 2020, […]

Brand Authenticity: What is it and why is it important?

By Sophie Howe | September 16, 2020

Don’t sell a Snickers and call it a Mars bar.  Honesty is important in any relationship, and the relationship you have with your customers is […]

Build your brand to sell your services

By Sophie Howe | September 3, 2020

89% of people who follow a brand on social media will buy from that brand.1 At a time when, despite a Global pandemic, customers from […]

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