Sophie Howe

Sophie is a copywriter based in South Wales. After achieving a First Class Honours degree in English Literature and a Masters in Creative Writing, she went on to work in marketing and social media. Sophie is a confident and articulate copywriter and has a passion for words and language.

Latest articles by this author

How can you encourage more of the ‘right’ clients to visit your website?

By Sophie Howe | May 25, 2021

It may seem counterintuitive to categorise your clients and imply that some are better than others, but it’s important to realise that not all prospective…

Does the design of your website have an impact on the customers you attract?

By Sophie Howe | February 8, 2021

First impressions are crucial in all aspects of life.  When you meet someone new, they’ll have formed an opinion of you within 7 seconds. When…

Help your Customers be the Hero

By Sophie Howe | January 1, 2021

You may be the driving force behind the success of your business, but when it comes to engaging with your customers, you have to let…

How to Encourage Customer Loyalty

By Sophie Howe | November 23, 2020

Loyal customers are drawn to authentic brands. Loyal customers aren’t the customers who use your services more than once or twice. They are the customers…

The Key to Long Term Business Success: Your reason why.

By Sophie Howe | November 11, 2020

Every business knows what they do. To stand out, you need to know why you do it. Think about the last advert from a global…

What is a brand?

By Sophie Howe | October 8, 2020

The word ‘brand’ originates from the concept of using a hot iron to ‘brand’ cattle or produce to denote their worth or value.  In 2020,…

Brand Authenticity: What is it and why is it important?

By Sophie Howe | September 16, 2020

Don’t sell a Snickers and call it a Mars bar.  Honesty is important in any relationship, and the relationship you have with your customers is…

Build your brand to sell your services

By Sophie Howe | September 3, 2020

89% of people who follow a brand on social media will buy from that brand.1 At a time when, despite a Global pandemic, customers from…